Privacy Policy
Effective Date: 25/01/2025
At Richard James (B'ham) Limited Trading as Discount Furniture Dealer, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, create an account, subscribe to our newsletter, and place orders.
By using our website, you consent to the collection and use of your information in accordance with this Privacy Policy.
1. Information We Collect
We collect both personal and non-personal information to provide you with our services:
Personal Information:
Account Information: When you create an account, we collect personal details such as your name, email address, password, shipping address, and billing address.
Order Information: When you place an order, we collect payment details, billing information, shipping address, and order history.
Non-Personal Information:
Usage Data: We collect data about how you interact with our website, including pages viewed, time spent, and other diagnostic data.
Cookies: We use cookies and similar technologies to track your activity on our website to enhance user experience. You can control the use of cookies through your browser settings.
2. How We Use Your Information
We use your data for various purposes, including:
To process orders and deliver the products you have requested.
To provide customer support and respond to inquiries.
To send marketing communications, including newsletters, if you have subscribed.
To improve our services and website based on usage data and customer feedback.
To personalize your experience by offering tailored recommendations, products, and promotions.
To comply with legal obligations, such as preventing fraud and meeting tax requirements.
3. Legal Basis for Processing Your Data
Under UK GDPR, we process your personal data based on the following legal grounds:
Contractual necessity: We process your personal data to fulfill a contract with you, such as processing and delivering your order.
Consent: For marketing communications, we rely on your consent to send newsletters or promotional material.
Legitimate interest: We may process your data for our legitimate business interests, such as improving our website and services.
4. How We Protect Your Information
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes encryption of sensitive payment information and the use of secure servers.
However, no method of data transmission over the Internet is 100% secure, and we cannot guarantee the absolute security of your data.
5. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted third-party service providers who assist in operating our website, processing payments, and fulfilling orders, such as:
Payment processors (e.g., PayPal, Stripe) for order transactions.
Shipping companies to deliver your orders.
Email marketing services to send newsletters and promotions.
These third parties are required to handle your data in accordance with this Privacy Policy and UK GDPR.
6. Your Rights
Under the UK GDPR, you have the following rights concerning your personal data:
Right to access: You can request a copy of the personal data we hold about you.
Right to rectification: You can request corrections to inaccurate or incomplete data.
Right to erasure: You can request the deletion of your data, subject to certain conditions.
Right to restriction: You can ask us to restrict the processing of your data in specific situations.
Right to object: You can object to the processing of your data for marketing or other specific purposes.
Right to data portability: You can request a copy of your personal data in a machine-readable format for transferring to another service.
To exercise these rights, please contact us using the information below.
7. Cookies and Tracking Technologies
We use cookies to improve your browsing experience and analyze how our website is used. You can manage cookie preferences and delete cookies through your browser settings. However, disabling cookies may affect some website functionalities.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies when visiting third-party sites.
9. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us, and we will take appropriate action to delete the information.
10. International Transfers
If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as the use of Standard Contractual Clauses or ensuring compliance with other relevant transfer mechanisms under the UK GDPR.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the "Effective Date" at the top will be updated. We encourage you to review this policy periodically to stay informed about how we protect your data.
12. Contact Us
If you have any questions, concerns, or wish to exercise your rights regarding your personal data, please contact us at:
Richard James (B'ham) Limited Trading as Discount Furniture Dealer
144-146 Hawthorn Road, Kingstanding,
Birmingham, B44 8PX
Email: info@discountfurnituredealer.com
Phone: 0121 382 9174